L.A. designer Kirstie Kelly calls her new line of couture bridal gowns Costcouture. A partnership between Kelly and the Costco membership warehouse club, the Kirstie Kelly Signature line will be sold through in-store trunk shows, allowing women to try on gowns with bridal experts in jewelbox salons set up inside Costco stores.
The trunk shows began in Northern California last month and will make their way to Southern California beginning March 3, with four-day salons at Costco locations in Torrance (March 3-6), San Bernardino (March 10-13), L.A. (March 17-20) and Van Nuys (March 24-27). Appointments are recommended.
Kelly designed six gowns for the collection. They cost $699 to $1,399 and are available in sizes 2 through 24.
"The Costcouture line is for the bride who wants to wear Kirstie Kelly Couture but get a phenomenal price point. We're starting at 40% off regular retail," said Kelly, whose gowns normally cost $2,000-$7,000.
Each of the Costcouture gowns features a fully constructed bodice, or corset, inside the gown. The fabrics range from lush satins to silk organzas to Alencon lace, incorporating crystal and pearl beading as well as handmade details such as flowers. Fingertip and cathedral-length veils are also available.
The pop-up salons are staffed with Kirstie Kelly employees. The salons are walled and carpeted, or, as Kelly says, "You can't see the person with the roasted chicken and the toilet paper."
-- Susan Carpenter
Photo: Kirstie Kelly Signature bridal collection for Costco. Credit: Kirstie Kelly